Alexa.com Announces End of Service Notice

It’s quite surprising but yes, Alexa.com announces end of service notice. As per the official website, Alexa.com retired on May 1, 2022, after more than two decades of helping people find, reach, and convert their digital audience. With their end-of-service notice, they also left a thank-you note for making Alexa.com a go-to resource for content research, competitive analysis, keyword research, and much more.

Amazon announced the shutdown of Alexa Internet in December 2021. The alexa.com website will be available until May 1, 2022, UTC. You will no longer have access to alexa.com, including features such as similar sites, audience overlap, keywords, traffic sources, and engagement data.

They do, however, provide a number of data export options. Alexa.com stopped accepting new subscriptions from December 8, 2021, UTC. Customers who already have subscriptions will be able to access them until May 1, 2022, UTC.

Existing subscriptions will be valid until May 1, 2022, UTC. Customers will no longer be able to access Alexa.com after that date. On December 15, 2022, the Alexa.com Top Sites and Alexa.com Web Information Service APIs will be decommissioned. If you are an existing customer, you can still request data access or deletion.

Alexa was founded in 1996 as an independent company and was purchased by Amazon in 1999 for $250 million in stock. Alexa used to offer web traffic statistics, global rankings, and other information for over 30 million websites. Alexa calculated website traffic based on a sample of millions of Internet users who used browser extensions and sites that had chosen to install an Alexa script. By 2020, its website had received over 400 million monthly visits.

Alexa used to rank websites primarily based on tracking a subset of Internet traffic—users of its browser toolbar.

Alexa’s toolbar was replaced by browser extensions. These extensions were available for Google Chrome and Firefox browsers by 2020. The Alexa browser extension displayed the Alexa Traffic Rank for websites, displayed related websites, provided search analytics, and allowed users to quickly access the Internet Archive via the Wayback Machine.

Website owners could use the Alexa Pro service to sign up for “certified statistics,” which gave Alexa more access to a website’s traffic data.

Alexa.com is dead now with its retirement message but there are many alexa.com alternatives you can choose in order to get the web metrics.

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